DANA MICHELL
communications + marketing
press releases, media clips, advertorials, bylined articles
New Woman's Hospital Program Targets Growing Problem of Babies Born to Opioid-Addicted Moms
The Advocate
The program was announced Tuesday by administrators from Woman’s Hospital, United Healthcare executives and local politicians. United Health Foundation will donate $1.2 million over three years to Woman’s for an initiative they expect to result in fewer drug-dependent babies who spend their first few days of life in intensive care, along with healthier moms in a better position to take care of them.
Related: WAFB story / WBRZ story / WVLA story
'Unprecedented' New Cancer Facility in Baton Rouge Aims to Serve Broad Swath of Gulf South
The Advocate
The $19 million facility is pitched as a first for the Gulf South region, the only place dedicated entirely to breast and GYN cancer services. But executives showing off the place suspect that, focusing only on those two types of cancer, it perhaps is unique in the U.S. and the type of destination facility that will draw patients from all over the South.
Related: WAFB story
Legacy of Success: Improving the Health of Women for 50 Years
Advertorial: Greater Baton Rouge Business Report (pages 14-15)
In the post-war era of the mid-1950s, the “baby boom” was in full swing. Though nearly 400 babies were being born each month at two area hospitals, several OB/GYNs recognized that obstetric care in Baton Rouge was not a priority.
Born Addicted: Collateral Damage of Heroin Use
WAFB
Like hospitals across the nation, Woman's Hospital and their Newborn and Infant Intensive Care Unit are seeing a rise in cases of neonatal abstinence syndrome which are babies going through drug withdrawals. NAS is the result of heroin or drug use during pregnancy.
State Budget Cuts Could Affect NICUs Across Louisiana
WAFB
Governor Bobby Jindal's proposed budget cuts could have serious impacts on the neonatal intensive care units across the state. The fund in question is called the Hospital Outlier Fund and helps pay for serious care that exceeds certain amounts.
Woman's Hospital Campuses Work for Healthy Employees
The Advocate
It would be an exaggeration to say that Well Ahead, a state initiative focused on Louisiana residents’ health, saved Dana Bourg’s life, but not by much. The 46-year-old signed up for a health risk assessment to save money on her employer’s insurance plan in November, and as a result of the numbers she got back, made her first appointment with a cardiologist.
Folding Good Luck Into Happiness
The Advocate
When she heard about Woman’s Hospital’s Bust Breast Cancer Fashion Show fundraiser, where artists decorate bras for a runway show to raise money for Woman’s, she decided to create a paper crane bra. The piece now hangs on the wall at Woman’s Hospital. After the show, the origami piece caught the attention of the team trying to come up with a way to represent 3-D mammography for Woman’s billboard campaign to promote the service. The 3-D mammography gives doctors a clearer picture of the breast when checking for abnormalities in the tissue, said Dana Michell, of Woman’s Hospital.